Last updated: July 31, 2026
Blakeney Racquet & Swim Club, operated by Berhe Tennis Inc (“Blakeney Club,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you share with us through our website, https://blakeneyclub.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and the choices you have.
If you have questions about this Policy, contact us at info@blakeneyclub.com or 704-841-7529.
1. Information We Collect
We may collect the following types of information when you interact with our Site:
- Contact information you provide through our forms, including name, email address, phone number, and mailing address (e.g., via our Membership, Tennis Academy, Berhe Consulting, and Contact Us forms)
- Inquiry and scheduling details submitted through the Tennis Academy or Contact Us forms, such as court reservation requests or program scheduling preferences
- Membership and program interest information submitted through our Membership or Berhe Consulting forms
- SMS opt-in and consent data, including which type(s) of SMS consent you select. Our forms offer separate checkboxes for informational SMS consent and promotional/marketing SMS consent; you may select either, both, or neither
- Newsletter sign-up information, if you subscribe to receive news and offers
- Usage data, such as pages visited, browser type, and device information, collected automatically through standard web technologies (e.g., cookies or analytics tools), where applicable
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and provide informational replies (e.g., court reservations, scheduling, general questions)
- Process and manage membership applications and inquiries
- Provide information about Berhe Consulting services
- Send promotional information about club membership or Berhe Consulting services, only where you have separately opted in to promotional/marketing SMS
- Send informational SMS messages, only where you have opted in to informational SMS (see our SMS Terms of Service & Privacy Policy for details specific to text messaging)
- Operate, maintain, and improve our Site and programs
- Comply with legal obligations
3. How We Share Your Information
We do not sell or rent your personal information to third parties.
We may share information with trusted service providers who help us operate our business (for example, our website hosting provider, email service provider, or SMS messaging platform), solely for the purpose of providing those services on our behalf. These providers are not permitted to use your information for their own marketing purposes.
Text messaging originator opt-in data and consent, including which SMS consent option(s) you selected, will not be shared with any third parties or affiliates for marketing or promotional purposes.
We may also disclose information if required by law, or to protect the rights, property, or safety of Blakeney Club, our members, or others.
4. Cookies and Similar Technologies
Our Site may use cookies or similar tracking technologies to improve your browsing experience and understand how visitors use our Site. You can control cookies through your browser settings; disabling cookies may affect some features of the Site.
5. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, or as required by applicable law.
6. Your Rights and Choices
You may contact us at info@blakeneyclub.com to:
- Access, correct, or update your personal information
- Request deletion of your information
- Change or withdraw your SMS consent selection(s) at any time
- Opt out of promotional communications (for SMS, text STOP to any message; for email, use the unsubscribe link in our communications)
7. Children’s Privacy
Our Site and programs are intended for use by adults. Individuals must be 18 years of age or the age of majority in their jurisdiction to submit information through our SMS opt-in forms. We do not knowingly collect personal information from children online without appropriate parental involvement in the context of our youth programs (e.g., Tennis Academy enrollment handled by a parent or guardian).
8. Security
We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of our Site after changes are posted constitutes acceptance of the updated Policy.
10. Contact Us
Blakeney Racquet & Swim Club
Operated by Berhe Tennis Inc
10607 Rea Road, Charlotte, North Carolina 28277
Email: info@blakeneyclub.com
Phone: 704.841.7529
For information specific to SMS text messaging, including opt-in/opt-out instructions, message frequency, and messaging-specific consent terms, please see our SMS Terms of Service & Privacy Policy.